MOMONÌ SECRET BEAUTY FW 24

“Even without seeing it clearly, I could tell by the sound of the wind that autumn had come.”

It’s the rhythm of a haiku that marks the very essence of Momonì’s FW 24 collection, which showcases a refined artistic approach that features a blend of magnetic prints and rich colours. This collection presents a compelling new perspective on contemporary femininity. The Secret Beauty brand is inspired by the oriental beauty of distant cultures, which it celebrates through intricate textures and silhouettes, brought to life through garments rich in colour and decoration.
The garments feature clean lines and high-quality fabrics that drape effortlessly over the body, exuding a sense of refined elegance and grace.
This refined collection fuses tradition with contemporary style, evoking the relaxed lifestyle associated with the exotic Japonisme art form. The pieces are designed to reflect a harmonious connection with nature, seamlessly integrating into the modern, everyday wardrobe. This is demonstrated by the impeccably tailored two-piece suits and the dresses that drape fluidly over the body, layered with lightweight knitwear and outerwear, accentuated with denim and luminous textures.

The collection features a harmonious balance of proportions, exemplified by the length of trousers, the softness of kimonos, the precise fit of blouses and shirts, and the silhouette of skirts. There is also scope for a reimagined concept of pyjamas and an androgynous damask suit. The distinctive prints and textures used to create these garments are what set them apart. Think Japanese landscapes on silk twill, rocky watercolours on crepe-de-chine, geometric patterns inked on satin, as well as peony-lit night gardens or plum blossoms and bamboo twigs on viscose.

The FW 24 Momonì collection draws on the rich history of Japanese traditions in weaving and painting on fabric, combining traditional techniques with contemporary materials and styles to create a refined and innovative aesthetic.